SUBANG JAYA, 16 August 2016 – PROTON Holdings Bhd ("PROTON" or "the Company") today announced that the all-new Proton Persona, which will be unveiled on 23 August 2016, is now open for booking, subject to a booking fee of RM300 (fee is refundable in any circumstances).
Similar to the newer Proton cars, the all-new Persona is also engineered with safety in mind. It is well-equipped with advanced safety features alongside PROTON's signature ride and handling. With a 5-Star ASEAN NCAP rating across all variants, it provides comprehensive active and passive safety features such as Electronic Stability Control (ESC) with Traction Control System, Hill-hold Assist, ISOFIX and top tether, Brake Assist, Anti-lock Braking System (ABS) as well as 6 airbags for the Premium variant to ensure optimal protection for both the driver and passengers.
First introduced in 2007, the all-new Proton Persona is the 2nd generation of the Persona family and will encapsulate the 'sporty and executive' theme. The all-new Proton Persona is powered by a 1.6L VVT engine for better fuel economy and the first Proton car to have an ECO Drive Assist indicator.
At the same time, the all-new Proton Persona conveys elegance and practicality. Its interior is spacious, with ergonomically designed seats and console layout, providing a comfortable ride for the driver and passengers. The all-new Persona also comes with 510 litres of luggage space without compromising cabin comfort.
The all-new Proton Persona sports a stylish look with eye-catching design from every vantage point such as its bold and attractive face, stylish headlamp with smart lighting as well as rear spoilers, all-round sensors, 15" alloy wheels as well as electric headlamp levelling. All these make the new car more refined, smooth and better value for money.
The indicative price for the all-new Proton Persona is from RM47,000 to RM61,000 in Peninsular Malaysia and from RM49,000 to RM63,000 in East Malaysia. Available in 3 variants - Standard, Executive and Premium (with and without body kit), the new available in six colours - Cotton White, Fire Red, Sterling Silver, Graphite Grey, Quartz Black and a new colour, Carnelian Brown.
"To make the launching of this all new Proton Persona more memorable to Persona customers and in tandem with our Independence and Malaysia months, we are offering a 3-year free service (parts and labour included) as the introductory offer for bookings made by 30 September 2016," said Dato' Ahmad Fuaad Kenali, Chief Executive Officer of PROTON.
For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at customercare@proton.com. Customers also can visit www.proton.com or our official Facebook page at www.facebook.com/ProtonCarsOfficial for further details.
